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Two Moms, Three Babies and One Growing Business!
The idea of Charmed Life, Inc. was created several years back but did not
evolve into a “real” business until 2002. As sister-in-laws and new moms, we were looking for a way to take
our vast business experience and creativity and mold them into a company that would allow us to
stay-at-home with our three girls.
While brainstorming and researching a number of ideas for our business, I
(Jen) was given a necklace from a good friend and the designer of one of the original necklaces in the
collection. The affirmation discs on my necklace read: FAITH, HOPE, and COURAGE and were in honor of the birth of
my daughter, Madeleine. Maddie had been born four months premature (she was only 1-1/2 lbs. and
13” long at birth), so the necklace was especially meaningful and a treasured gift I wore daily. I, in turn,
gave Tami a necklace to celebrate the birth of her second baby. As our family and friends saw the necklace,
they all wanted one.
After countless compliments on the necklace from friends and strangers
alike, we decided this was our calling and that bringing this
concept to the mass market was an absolute must! So we
began creating our own designs and soon we had a line of
jewelry and accessories inspired by the affirmation discs.
Before we knew it, our little company was launched!
Now, several
years later, our business and families have grown.
Our new tagline
is:
Two moms, FIVE babies & one growing
business!!!
We truly are making
our dreams come true and living a “charmed life!”
Jen & Tami
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